Aug 01, 2023

What is #IceRestock and why does it have over 436 million views on TikTok?

Mon, August 14, 2023 at 11:53:30 AM EDT

Sure, you could get ice cubes from a built-in ice maker in the fridge or even a countertop machine, but the #icerestock movement is full of people upping their ice cube game.

Now trending on TikTok with over 436 million views, the #icerestock movement sees people posting ASMR videos filling ice cube trays and molds and popping them out to restock their stashes — much to the delight of viewers.

“This gives me too much serotonin,” wrote Yeva Berez (@yevaberez) on her #icerestock video.

Part 2| this gives me too much serotonin🩵 #asmr#asmrsounds#icerestock#restock#organizedhome#gourmetice#satisfying

The hashtag refers to nothing more than people stocking their freezers with ice cubes. But typically, the ice cubes are not your traditional variety — instead, they’re jazzed-up versions that include fruit and herbs, fancy shapes and sizes and frozen fruit, candy or even other beverages and coffee beans to amp up the flavor in cooled drinks.

Berez, for instance, showed off everything from “kiwi and berry rose” ice cubes to glitter flower ice cubes to lemon and rosemary ice sticks.

Comments on Berez’s video range from amazement to incredulity — “ok but level with me, they all taste like ‘fridge’ don’t they?” questioned @ttmac_ — but they admitted that there’s an appeal to the #icerestock movement that they can’t deny.

“I’m like this is ridiculous but also I like the clicky clacky noises,” admitted @emeraldgoddessofthesouth.

“i dont use ice in any of my drinks but i think it would benefit me to live like this ngl,” added @kwillpleasedont.

The Specialty Food Association reported on #icetok back in March, explaining that the “designer ice” trend was born during the pandemic when people were looking to elevate their at-home drink game.

“I know there’s been a steady increase [in specialty ice], but some switch flipped in the past six months…I feel like it’s everywhere, particularly with those videos,” cocktail writer Camper English told the food outlet.

Content creators like Kaeli Mae (@kaelimaee) often use molds that can be purchased (and yes, many have Amazon storefronts with affiliate links) to achieve their impressive ice cubes.

all the sounds🤭🤭 all ice molds on my ämzn!!! 🍋🫐🍓🥒🥥🥝 #icedrawer #icerestock #asmr #asmrsounds #satisfying #aesthetic #restock #organize #home

Popular ice cube shapes include tiny spheres and long stick versions meant for water bottles.

“THOES SPHERES LOOK SO GOOD,” noted @capcutedits_foruu on Mae’s TikTok.

Influencer Victoria ( even uses heart-shaped ice molds and fills them with flavored cold brew to keep her iced coffee cool and undiluted.

Refilling my ice trays 🫐🧊🍵☕️🤍 all of the trays can be found in my amazön storefrönt #refillday #restockasmr #restock #asmrrestock #asmrsounds #ice #icecube #icerestock #aesthetic #home #satisfying #trending #restocking #foryoupage #fyp #viral #fruitice #coffeeice #icerefill

“I know it’s too much but somehow i love it,” wrote @sajede_hoseini on Victoria’s TikTok.

Some commenters, such as those on Mae’s video, have a lot of questions about the practicality of creating, storing and even using these ice cubes, but plenty of others admit they find the entire process incredibly soothing.

“Im asking myself this everytime I see your videos: why is it so relaxing by watching it?” noted @yourugcbestie5.

And others just say they enjoy the videos because they happen to be ice lovers who appreciate the many “flavors” and ranges that ice cubes can come in.

“Heaven for all the ice eaters,” @jaredzaragoza715 summed up.

In The Know by Yahoo is now available on Apple News — follow us here!

What is 'egg ick,' and why are so many TikTokers suffering from it?

26-year-old ICU nurse is begging people to stay away from e-scooters in viral plea: 'So freaking dangerous'

8 travel gadgets under $50 that will give you peace of mind on your next trip

The 54 best tech deals you need to snag this weekend — as low as $11

Influencer Arden Rose raided her British mother-in-law’s closet for ’90s and early ’00s pieces — and TikTokers are majorly jealous.

“If you have a small space, this could be your best friend…”

“I promise you it will look a million times more expensive and it will change the look of your entire living room…”

“I have a dragon, he likes to move his tail…”

Brittany Arnett of Toasted Table shares her appreciation for an intentional home-made mealI’m a shopping expert, and these are the best early Labor Day sales I’m eyeing right nowThe Walmart Labor Day deals are low-key so good this yearThis $10 clear bag is stadium-approved, so you can take it into concerts, football games and moreIf you’re always dropping your phone, you need one of these 5 tempered glass screen protectors